IASO and IASO Children's Hospital won 7 awards at the Content Marketing Awards 2021, standing out once again for their innovative initiatives in Marketing.
IASO, the largest Maternity & Gynecology Hospital in Europe, and IASO Children's Hospital, the leading pediatric clinic, are the only hospitals in the private healthcare sector to have been distinguished in marketing awards. The multiple awards are testament to the dedication of IASO and IASO Children's Hospital to innovation, hands-on care and comprehensive updates on health issues.
Specifically, IASO was awarded in the Content Marketing Program – Personal Care, Health & Beauty category, winning the Gold for the Breast Cancer Awareness Month Marketing Campaign and an award for the Home Fit Home Online Pilates program for expectant and new mothers. In the same category, IASO Children's Hospital won an award for its Pediatric Check-ups.
Moreover, IASO won two awards in the Best Use of Instagram for Content Marketing category, for the Breast Cancer Awareness Month Marketing Campaign and the Home Fit Home Online Pilates program for expectant and new mothers, and two awards in the Best Use of Influencers for Content Marketing category for the same actions.
The Content Marketing Awards 2021 were jointly organized by Marketing Week and BOUSSIAS, aiming to showcase the most innovative, creative and effective Content Marketing actions of the year. The Award Ceremony was held at House 124 on Wednesday 14 July, in a glorious event attended by major companies and market executives.
Ms. Christina Tampourea, IASO Group General Commercial Director and CCO, stated, “We are extremely proud because IASO is the only hospital to have received so many awards for Marketing and Communication. I am personally proud of the Marketing and Communication team and our associates. It is a team effort.
We are quite pleased to be distinguished for the strategy, quality and effectiveness of the content we create, and to be among such remarkable companies and executives in these awards. Thank you!”
From left to right, Elena Zafeiropoulou, Senior Commercial Executive, IASO Group Commercial Division; Katerina Kourouti, Commercial Planning Manager, IASO Group Commercial Division; Katerina Pampoukoglou, Junior Marketing Assistant, IASO Children's Hospital; Christina Korovesi, Head of Marketing & Communication, IASO Maternity & Gynecology Hospital; Christina Tampourea, General Chief Commercial Officer, IASO Group; Nancy Christopoulou, Head of CSR & Communication of the Group, Head of Marketing IASO Children’s Hospital; and Eirini Trifylli, Marketing Manager, IASO Marketing Division.