One Gold, Two Silver and a Bronze Award for 2020!
The Ermis Awards are a significant event that awards creativity in communication in Greece, showcasing the most creative ideas in advertising in the past year. This year, with Ogilvy at the helm, IASO Children's Hospital won four awards in total.
The distinctions reward corporate communication and the revamped image of IASO Children's Hospital, the creative depiction of each idea, and the right message and style conveyed to the audience. Specifically, it received:
- Gold award in the Illustration category for the children’s Check-Up ad with the subject Winter. The category rewards the artistic depiction of the idea, as well as the aesthetics and style of the illustration.
- Two distinctions in the Corporate Communication Ad category: Silver award for children’s Check-Ups with the subject Autumn-Back2School and Bronze award for the IASO Children's Hospital Corporate Ad “Lollipop” and the message “Medical Care, Made for Children”.
- Silver award in the Ad / Project Series children’s Check-Ups (three parts), which awards project series that are based on cohesion and a common concept. Ad-Print Ad category rewards print ads that introduce a solid and fresh idea, well executed, directly and easily understood, with the right tone of voice for the audience.
IASO Children's Hospital still cultivates an image of a child-oriented hospital that is close to its audience, while ushering in the day after creative-wise for the group’s overall image. It continues to grow, taking steps forward, with interesting communication campaigns, both artistically and in term of the message conveyed.